Have you ever thought of the potential advantages of the advertisement strategy you choose? While most people do not actually give much thought to this, it is imperative to do so since different advertisement channels offer different results.
Thanks to Norman Pattiz, PodcastOne users are a happy lot as it is clear that there is a lot to gain by using this marketing channel to market their goods and services.
According to research carried out by Edison Research, it was established that PodcastOne advertisement has the potential of increasing drastically a product’s awareness levels, perception, and importantly the consumer’s propensity to purchase it.
Announcing these results, Norman, PodcastOne founder, in the company of Tom Webster, Edison Research Vice President in charge of strategy, noted that the results were authentic. This is so considering the amount of work that was put into the research. Read more: Norman Pattiz – Dashconference
This research which was conducted in the last half of 2016 is very much inclusive and involves five national brands both in the service and product industry. A series of pre and post podcast one advertising was carried out each for a series of 3 months. The podcasts involved a series of both new and old advertising messages on known and upcoming brands. After the research, the findings were recorded and analyzed before coming up with the final report.
From the research, a good number of individuals were able to remember some of the names of products and services being advertised and better yet, affirmed their interest in purchasing them at some point in time. This strongly confirms the importance of this strategy.
About Norman Pattiz
Norman Pattiz is the founder of PodcastOne, a leading company when it comes to digital marketing services and in particular Podcast. Mr. Norman is no stranger when it comes to the broadcast business as he is also known for founding Westwood One, a broadcast company famous for delivering media content to the American population.
Apart from business, Norman has offered his expertise in broadcasting by working in different capacities both in the private and public sector. One of Mr. Norman’s climax moments of his career is his position in the Broadcast Board of Governors of the USA where he got to work for two terms, first under President Clinton and then under President George W Bush.
Mr. Norman Pattiz has also been awarded numerous awards for his contributions to the industry.