JHSF: The Jack of All Trades in Brazil’s Real Estate Industry

The Brazilian real estate development company, JHSF is currently grabbing attention for pushing the boundary with its most recent projects. The company is currently in the process of developing an international executive airport to be located in Sao Paulo. The airport is the company’s most ambitious project yet and represents a growing trend of risk-taking and innovation adopted by JHSF since its current chief executive officer, Jose Auriemo Neto was appointed.

When first launched in 1972, JHSF’s sole business operation was developing commercial and residential housing projects. With time, however, the company expanded into the retail sector by developing and managing shopping malls. These malls are primary attractions in all the areas they are located in, and many hold the flagship stores of some international luxury brands. Later, it then expanded into the hospitality sector by acquiring the Fasano Group of Hotels and restaurants. In addition to the recent airport project, many in the industry have consistently predicted that these secondary business operations, at the times of their launching, cannot work. However, JHSF has been able to consistently grow and expand on the back of these diversified business units. With the real estate sector in the country experiencing a slowdown in the last two years, these unique business operations have allowed JHSF to remain profitable while its competitors in the real estate industry have faltered.

More on Jose Auriemo Neto

In addition to being CEO, Jose Auriemo Neto is also the Chairman of the Board at JHSF. He joined the company in 1993 and by 1997 oversaw the rollout of the company’s new parking service, Parkbem. He again impressed in 1998 by overseeing the successful development and launch of the company’s first shopping mall, Shopping Santa Cruz. Despite being close to two decades old, the mall is still one of the busiest in Sao Paulo. Neto’s high performance soon caught the eye of the board, and he was in 2003 promoted to the position of CEO. Eight years later, he was also named the company’s Executive Chairman.

In addition to his time at JHSF, Neto has also served the Young Presidents Organization. He has served as an executive officer at the organization for two consecutive terms and still remains a member till this day.

Learn more about JHSF: http://radarr.com.br/2017/08/aprenda-mais-sobre-a-trajetoria-da-jhsf/

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